ISSMD

The concept of Socionetwork (as coined by The Research Institute of Socionetworks, in Kansai University) is proposed here as a generic set of relations of people, things and concepts that relate to each other via explicit or latent relationships. The relationships are not necessarily pairwise made or visible, and it can involve several elements that co-exist in a common context for an invisible reason. The innovation will be focused on the time and place of the formation of the context and the recognition and satisfaction of common values that emerge from the latent reasons of the co-existence.

The opportunity comes when clarifying the latent connections between people and enhancing the exchange and creation of valuable products, property, assets, and messages, through tightening these connections. However miscommunication may emerge from demagogues and/or uncertainty of shared contexts, occasionally occurring in emotional conflicts. And we must be aware of the risk harms to any of the parties directly or indirectly involved in the context. A socionetwork strategy means a way to maximize the opportunity for business while minimize the risk of undesirable events.

Market of data is the concept of the social environment where data permeates all layers of the society tradings or sharings. The ecosystem of the Market of Data includes domains such as science, business, social issues and ethics. On the one hand, it copes with technological advances that may support generation, supply and utilization of data to solve problems in the real world. On the other hand, it raises the awareness of what affects the flow of data in the society and the implications of its utilization. As an environment for data exchange, Market of Data embodies a socionetwork for nurturing data providers, data users, final consumers of products/services, technicists, and their relationships to seek data-driven innovation and value creation through the use of data.

In the design of Market of Data, considering the world-wide borderless market, we seek the reasonings and conditions for the optimal socionetwork strategies to realize opportunities. The reasons for the innovation should consider multiple perspectives including intentions of essential actors in the market, such as data producers, suppliers, users, business, consumers and other supporters. The conditions for the optimal transaction of data and derived services should be discovered through interaction of the different parties in the market, satisfying them in their own interests. And finally, the realization of the optimal opportunity in market will happen under understanding of reasons and over satisfaction of intentions externalized during the interactions and collaborations among the people with potential roles to set the conditions for data transactions (trade/exchange).

In our symposium, we aim to discover approaches to develop solutions in academic, business and social domains for structure and restructure the Market of Data. At the same time, we aim to expand the vision of the Market of Data and understand the flows of data through social relationships by multiple points of view from social sciences, information science, successes in business and other fields. Academics and professionals from industries and marketing are all welcome to be part of this initiate to discuss discoveries and tendencies of innovation through data utilization.